WAPPLE® your WAP site
WAPPLE® is a fresh yet experienced approach to Mobile Website Design. They have discovered, and so, are marketing a simple and easy step by step solution to creating WAP sites, adverts and banners on the mobile internet and also direct traffic onto all of these. All companies can make easy ad campaigns and promotional offers on the mobile net very easily. Users have to brand their page, make their landing page interactive from the wide range of options given, put links to other pages they have, and simply choose the urls that they want to be WAP-pushed and text triggered. The results are always professional and stylish. They are currently also working with major clients such as Coca Cola ® and Reebok ®.
Businesses make major money from mobile internet
It has become a normal trade for companies to make money off their mobile sites. Services such as traffic re-directing and online registration for site users, gives companies a possibility to charge membership fees. They can further sell different items such as ring tones, images and even songs on the mobile internet. Apart from that, informational sites can charge per article read and nowadays, even airlines are charging for advanced booking orders and in some cases even tickets and air fair. The possibilities are endless.
With so many new entrants into the mobile market, new companies as well as pre-established ones are all launching their new ad campaigns on the mobile internet. The reason being: It is fast, efficient and cost-effective. Companies such as TDK, Mobil 1, Metallica and The Washington Post mobile sites along with new media agencies such as Generiq, G8Wave, MIG, Cherry Media, Guerrilla and Bravado are all employing mobile internet marketing techniques to gain the most from advertising.
Nokia experts broadcast their view of the future of Mobile Technology
Mobile phone manufacturers across the globe are all plotting new schemes that they will use in the near future to enhance mobile utility. Advances in the field of user interactivity and ease, mobile internet utility as well as technological enhancing for cellular devices are all major areas where expansion is being made. But there are very few that are actually sharing this with the media and the consumer market. This air of mystery is uncomfortable for mobile phone enthusiasts that are always on the prowl for newer and better devices. Finally, Nokia, the largest manufacturer of mobile phones, has made it very clear that they have nothing to hide. In fact, they have a group of mobile technology specialists from their own head offices across the world that are sending weekly pod casts for the changes that can occurring the industry and their own company to willing subscribers for free.
Technological advances like new programs that allow users to take a photo of a document and get it translated automatically from the ease of their handsets is definitely a major breakthrough in mobile usage that is coming soon to the market. Another feature is a 3 dimensional environment in newer mobile devices that creates a unique mobile experience for the user is also expected pretty soon. Nokia has, henceforth, re-launched its Beta Labs that will definitely increase the effectiveness of progress in the field, especially for consumers.
Mobile ads score the lowest on consumer preference surveys
We already know about the advantages of mobile applications over mobile ads. But the truth about mobile advertising is much more severe than was previously accounted for. The truth is that mobile advertising is the least reliable source of advertising according to the latest Nielsen Internet Survey, which was conducted over 76 consumer markets across the world. In fact, the greatest influencer in any marketing campaign is word-of-mouth. People usually tend to believe friends and family over companies seeking to make a profit. A very natural reaction, don’t you think? I mean, it is only normal that you will believe your best friends answer to the most reliable network provider over some ad you saw on TV, rite?
It is more accurate than you think. In fact, 78% of the sample used said that they preferred word-of-mouth advice over any other form of ad awareness. After that comes, newspapers, magazines, TV, internet, radio and after a great many more, comes the least trusted, mobile advertising. The truth is, it scored the minimum consumer preference with only an 18%. Many argue that this is normal for a new emerging technology and rightfully so. The numbers have increased steadily over the years and no one can say otherwise. I guess time is the only element that will show what the future for mobile marketing holds.
Mosio®: Real questions answered by real people in real time
The search for information and other things using search engines has become quite a tedious and mechanical task. People are bored with it to the point that they have stopped trusting it as a fool proof choice to find what they want. This is majorly because of the impersonality associated with the experience of using these coded websites to search for keywords, and only keywords, form websites on the web and showing the closest match. But this is not enough. Users are constantly faced with the task to search within search results, making them only a method to decrease the choices available.
Most of which, by the way, are irrelevant. But Mosio is a new approach to mobile search queries like no other. In fact it is so simple that it is bizarre to many. Their search system involves a totally opposite method to find queries that increases search effectiveness to nearly a 100%. How? Instead of mechanical programmed and automated search engines they just eliminated that and put real people in their place! Users just text their query to Mosio and real people look for what you want and text it back to you from Mosio’s office. The human element involved reduces irrelevant search results to a bare minimum. Who better to find what you want than another person that understands exactly what you’re looking for? This service is only available to US and Canadian residents.