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Mobile internet and its many functions have impressed many. The uses that can be taken out of it are also very intriguing. But mobile phones are taking another step forward. The next target: The retail industry. For so long weve wondered how cell phones can facilitate buying goods from the internet or even stores in our neighborhood. The National retail Federation (NRF) says why wait? If the possibilities are endless, then why wait for something we already have the technology to provide? People across Asian nations like Japan and China are already using their phones to check prices and freshness of the goods they buy from stores with the use of their cell phones. Bar-code readers are a standard preset in most new phones introduced in these markets today. In fact, it would be safe to say, that it has become a luxury many have grown used to.

Whether it is something that may seem science-fiction to many, the fact is that it is there and we have to get with it already. Retailers from all around the globe gathered a the NRF meeting held in New York this year, simply to realize the potential of the benefits they could reap from this amazing functionality gained by mobile users. NRF officials even went as far as to recommend retailers to embrace the future of retailing services in mobile devices to participate in the future of the world economy.

The new market for mobile phones is in a spur of advancement in technology. It is true that this spur has been around ever since the introduction of the first cell phones in the world market, but today the multiplying effect of this advancement has derailed the traditional norm of technological progress as we know it. The concept phone by SonyEriccson is one of those great feats of mobile glory that never seize to amaze the masses. Simply put, the W520i would be the greatest marvel of mobile technology meets music central for many young and older generations of cell phone enthusiasts alike.

The new phone is a very similar device compared to many great names such as the iPhone and other new cell phones, but the truth is it is a small step further or into a different direction, some might say. This is due to the advanced features it posses in the MP3 capability field. The phone is touch screen with no stylus necessary (hmm sounds familiar) and has as further advantage of having a four way navigational pad with 2 soft touch buttons for all those little functions we all need. The phone comes equipped with a Walkman 3.0 player as well as a 2.0 mega pixel camera with a VGA video recording capability of 30 frames/second. Not bad at all!
WAP: Is there anything it cant do?

We already know about the advantages of mobile applications over mobile ads. But the truth about mobile advertising is much more severe than was previously accounted for. The truth is that mobile advertising is the least reliable source of advertising according to the latest Nielsen Internet Survey, which was conducted over 76 consumer markets across the world. In fact, the greatest influencer in any marketing campaign is word-of-mouth.

People usually tend to believe friends and family over companies seeking to make a profit. A very natural reaction, dont you think? I mean, it is only normal that you will believe your best friends answer to the most reliable network provider over some ad you saw on TV, rite? It is more accurate than you think. In fact, 78% of the sample used said that they preferred word-of-mouth advice over any other form of ad awareness. After that comes, newspapers, magazines, TV, internet, radio and after a great many more, comes the least trusted, mobile advertising. The truth is, it scored the minimum consumer preference with only an 18%. Many argue that this is normal for a new emerging technology and rightfully so. The numbers have increased steadily over the years and no one can say otherwise. I guess time is the only element that will show what the future for mobile marketing holds.

The Mobile Marketing Association (MMA) has published its new codes and regulations for best practices on the mobile internet for mobile marketing and advertising. The report included changes in uses of web banners and ads used by companies all over the world that have to be adhered to. The report goes as far as to include new standardized sizes for banners and ads on websites that are not owned by the company advertising its product or service. The new guidelines are for the EMEA (Europe, Middle East and Africa) group of countries and their subsequent network providers and companies that use the mobile internet as a medium of advertising.

The purpose of the MMA is simple and one that users greatly appreciate. The fact is, these new guidelines are hoped to increase the quality of mobile web content for users and decrease the unwanted and annoying banners and ads to a bare minimum, while allowing companies to promote and sell their products in a rich and meaningful way that will be understood and trusted by the mobile community. The benefits reaped form this new set of regulations will soon be seen.
$4.9 billion lost each year by lost SMS opportunities by mobile operators

Well, it is normal for companies to want to complicate things a bit to reap their own profits, but what if a slight complication could enhance user experience at the same time? Text messages are no longer just written messages used for communication. Now they are advanced text based links to downloadable applications that users can install on their phones to use the mobile internet more effectively.

For example, users of the mobile version Yahoo! Instant Messenger dont always type the URL, log-in and then start communicating. Instead, they send a text to Yahoo!, which then sends them the application they need to run Yahoo! Messenger form the ease of their own device, with no 3rd parties whatsoever. They get an application, install it and they have a shortcut button on the comfort of their main menu. It is as easy as that. This use for text messaging will is hoped to bring is higher gains for mobile operators as well because of the higher importance of the content. Operators hope to use this as one way to close the great gap they are facing between potential and realized gains.

The search for information and other things using search engines has become quite a tedious and mechanical task. People are bored with it to the point that they have stopped trusting it as a fool proof choice to find what they want. This is majorly because of the impersonality associated with the experience of using these coded websites to search for keywords, and only keywords, form websites on the web and showing the closest match. But this is not enough. Users are constantly faced with the task to search within search results, making them only a method to decrease the choices available.

Most of which, by the way, are irrelevant. But Mosio is a new approach to mobile search queries like no other. In fact it is so simple that it is bizarre to many. Their search system involves a totally opposite method to find queries that increases search effectiveness to nearly a 100%. How? Instead of mechanical programmed and automated search engines they just eliminated that and put real people in their place! Users just text their query to Mosio and real people look for what you want and text it back to you from Mosios office. The human element involved reduces irrelevant search results to a bare minimum. Who better to find what you want than another person that understands exactly what youre looking for? This service is only available to US and Canadian residents.

We already know about the advantages of mobile applications over mobile ads. But the truth about mobile advertising is much more severe than was previously accounted for. The truth is that mobile advertising is the least reliable source of advertising according to the latest Nielsen Internet Survey, which was conducted over 76 consumer markets across the world. In fact, the greatest influencer in any marketing campaign is word-of-mouth. People usually tend to believe friends and family over companies seeking to make a profit. A very natural reaction, dont you think? I mean, it is only normal that you will believe your best friends answer to the most reliable network provider over some ad you saw on TV, rite?

It is more accurate than you think. In fact, 78% of the sample used said that they preferred word-of-mouth advice over any other form of ad awareness. After that comes, newspapers, magazines, TV, internet, radio and after a great many more, comes the least trusted, mobile advertising. The truth is, it scored the minimum consumer preference with only an 18%. Many argue that this is normal for a new emerging technology and rightfully so. The numbers have increased steadily over the years and no one can say otherwise. I guess time is the only element that will show what the future for mobile marketing holds.

WAPPLE is a fresh yet experienced approach to Mobile Website Design. They have discovered, and so, are marketing a simple and easy step by step solution to creating WAP sites, adverts and banners on the mobile internet and also direct traffic onto all of these. All companies can make easy ad campaigns and promotional offers on the mobile net very easily. Users have to brand their page, make their landing page interactive from the wide range of options given, put links to other pages they have, and simply choose the urls that they want to be WAP-pushed and text triggered. The results are always professional and stylish. They are currently also working with major clients such as Coca Cola and Reebok .
Businesses make major money from mobile internet

It has become a normal trade for companies to make money off their mobile sites. Services such as traffic re-directing and online registration for site users, gives companies a possibility to charge membership fees. They can further sell different items such as ring tones, images and even songs on the mobile internet. Apart from that, informational sites can charge per article read and nowadays, even airlines are charging for advanced booking orders and in some cases even tickets and air fair. The possibilities are endless.

With so many new entrants into the mobile market, new companies as well as pre-established ones are all launching their new ad campaigns on the mobile internet. The reason being: It is fast, efficient and cost-effective. Companies such as TDK, Mobil 1, Metallica and The Washington Post mobile sites along with new media agencies such as Generiq, G8Wave, MIG, Cherry Media, Guerrilla and Bravado are all employing mobile internet marketing techniques to gain the most from advertising.
Nokia experts broadcast their view of the future of Mobile Technology

Mobile phone manufacturers across the globe are all plotting new schemes that they will use in the near future to enhance mobile utility. Advances in the field of user interactivity and ease, mobile internet utility as well as technological enhancing for cellular devices are all major areas where expansion is being made. But there are very few that are actually sharing this with the media and the consumer market. This air of mystery is uncomfortable for mobile phone enthusiasts that are always on the prowl for newer and better devices. Finally, Nokia, the largest manufacturer of mobile phones, has made it very clear that they have nothing to hide. In fact, they have a group of mobile technology specialists from their own head offices across the world that are sending weekly pod casts for the changes that can occurring the industry and their own company to willing subscribers for free.

Technological advances like new programs that allow users to take a photo of a document and get it translated automatically from the ease of their handsets is definitely a major breakthrough in mobile usage that is coming soon to the market. Another feature is a 3 dimensional environment in newer mobile devices that creates a unique mobile experience for the user is also expected pretty soon. Nokia has, henceforth, re-launched its Beta Labs that will definitely increase the effectiveness of progress in the field, especially for consumers.